Main Content

Green Circle
Sustainable French Fries Chain

Goal

The partners of the Green Circles Sustainable French Fries Chain dream of a better living environment for plants, people and animals. Together we are working on:

  • Stimulating sustainable energy and reducing greenhouse gases;
  • Healthy and adaptive soil and a natural production system;
  • Improving the living environment and strengthening biodiversity;
  • Exploring revenue models;
  • Closing raw material cycles;
  • Improving the sustainability of mobility and logistics.

Started

March 2019

Partners

Logo Farm Frites
Logo Province of South Holland
Logo Wageningen University &  Research
Logo HAS University of Applied Sciences

Themes

STIMULATING SUSTAINABLE ENERGY AND REDUCING GREENHOUSE GASES

We are focusing on a combination of sustainable energy sources and studying applications such as geothermal, wind, solar, hydrogen and biomass power. Starting with the Farm Frites site in Oudenhoorn, eventually all our production locations will switch to using sustainable energy. In doing so we will reduce our carbon footprint in line with the Paris and Glasgow Agreements, the 2022-2025 coalition agreement and the Climate Act.

 

HEALTHY AND ADAPTIVE SOIL AND A NATURAL PRODUCTION SYSTEM

Soil occupies a key role in the sustainable french fries chain. It is important to potatoes, the chief ingredient in french fries. Healthy soil yields a healthy crop that requires fewer adjustments using chemicals. Moreover, healthy soil and crops are key tools in carbon storage. Healthy soil also adapts itself better to the climate and is resistant to the increasingly frequent climate peaks caused by climate change, such as heavy rain or drought. The Green Circles Sustainable French Fries Chain therefore wants to invest in sustainable agriculture that contributes to a resistant and adaptive natural system and healthy soil. We aim to safeguard the economic and socio-cultural value of the region and its natural capital.

 

IMPROVING THE LIVING ENVIRONMENT AND STRENGTHENING BIODIVERSITY

The natural system and biodiversity are under severe pressure from global social expansion and climate change. The Green Circles Sustainable French Fries Chain is working towards achieving a sound balance between agriculture, nature, the landscape and industrial sites and ensuring that these contribute to strengthening biodiversity. This will make the agricultural landscape more attractive, cleaner and more biodiverse. The upshot will be more nature-rich corridors linked to e.g. public green spaces and conservation areas in the vicinity.

 

EXPLORING REVENUE MODELS 

Revenue models play a vital role, because without financial capacity there is no margin for farmers to grow crops sustainably. The Green Circles Sustainable French Fries Chain is therefore exploring revenue models, both for sustainable demand within its own chain and for agriculture and biodiversity in the surrounding area. We are doing this via a national study that is examining whether we can reward growers for achieving various sustainable performance targets based on performance indicators (KPIs) set in advance. The circle is also participating in a national project and study of the application of monitoring by means of KPIs and the cumulative reward of sustainable performance.

 

CLOSING RAW MATERIAL CYCLES

Circular systems close water, nutrient and carbon cycles and in doing so reduce the loss of raw materials and the effects of climate change. This leads to better use of the land, water, energy and carbon storage and in turn ensures a future-proof economy and smart revenue models. The Green Circles Sustainable French Fries Chain is mapping the residual streams. We are investigating whether and how these streams can be made circular. It may be that the residual streams can be used as raw material in the primary production chain for french fries potatoes, for example in packaging material. Or perhaps they can be of value to other chains. The main aim here is to create a totally circular production chain.

 

SUSTAINABLE TRANSPORT AND LOGISTICS

We are working on making mobility and logistic accessibility more sustainable, improving safety and reducing local noise pollution caused by transport to and from the Farm Frites factory and the route to the port of Rotterdam. The route could provide an environment for developing innovative logistic technologies and concepts and incorporating 

 

Contact

Hens Gunneman

(energy)
hensgunneman@farmfrites.com

Feiko van Dok

(raw material cycles)
fd.van.dok@pzh.nl

Mart Nooijen

(soil and cultivation)
m.nooijen@pzh.nl

Irene Bouwma

(biodiversity and landscape)
irene.bouwma@wur.nl

Coen van Ruiten

(revenue models)
c.vanruiten@has.nl

Feiko van Dok

(raw material cycles)
fd.van.dok@pzh.nl

Lieke Rotman

(mobility)
lh.rotman@pzh.nl